About Us

"Empowerment is the mission. Life enrichment is the purpose."

My name is Jay Jr., and I’m 13.
It started with that first design I made that said Empowered. I wanted to make something that could actually do something—make people feel good, remind them they’re not alone, maybe even help them push through a tough day, a month, or who knows… maybe even make changes in their lives.

When I showed it to my dad, he looked at me like, “Yo, this is something real.” That’s when M.E.L.—Modern Empowered Lifestyle was born. My dad and I both know a little about loss. We each lost our moms young. He was 12, I was 9. Instead of wallowing in sorrow, sadness, and depression, we built something together. I design, my dad handles the business. It’s our way to express ourselves, grow together, and create something that lifts other people up too.

To take it even further, my dad started the Empowerment Impact Foundation (EIF), which supports youth, women, and community programs. A portion of every M.E.L. purchase goes toward funding that mission.

When you wear M.E.L., you’re not just wearing a brand you’re wearing a reminder that you're strong, you matter, and you’re part of something built with purpose.
Welcome to M.E.L.—where motion meets meaning

Mission Statement

M.E.L. – Modern Empowered Lifestyle
Our Mission

M.E.L. is a movement rooted in motion or those rising through adversity, evolving through growth, and choosing to live with purpose.

We design more than apparel we create symbols of progress, worn by individuals committed to becoming more: more free, more focused, more fulfilled. Whether you're rebuilding from pain or reaching toward your next level, M.E.L. meets you in motion.

Every purchase fuels real change. Through the Empowered Impact Foundation, a portion of every sale funds programs that help people regain control of their lives, strengthen their mindset, and move forward with confidence.

We are the lifestyle of those who choose to grow, to overcome, to inspire and to do it in style.

Modern. Empowered. In motion.
M.E.L. is not just a brand. It’s a lifestyle. It’s motion. It’s purpose. It’s rising. Together We Live A M.E.L